Co-founders Karen DeVenaro and Leah Bolden teach women how to fix all things mechanical
Do home improvement sites have women stuck in the fifties? See Jane Drill seems to think so. They are the new kids on the block and they're making a ruckus and changing everything we thought we knew about women's home improvement sites. Karen DeVenaro, co-founder of See Jane Drill, says, "The home improvement industry at large for the most part ignores women. The women's home improvement sites out there tend to focus primarily on homemaking skills like cooking, decorating, making crafts, etc. It isn't that those things aren't important, but what about skills such as how to fix a
stopped-up toilet or change out a light switch? Most of the information out
there on the skilled crafts is presented by men and geared towards a male
audience. It's like we are still stuck in the 1950's. Women today want to know
more and we want to know the right way to do things."
The
statistics would suggest that this is true. According to the National
Association of Realtors, in 2012 single women made up 18 percent of all
homebuyers. Additionally, it is commonly known that a homeowner can expect to
pay between 1% and 2% of a home's value in maintenance costs annually, which
equates to about $4500 per year for a $300K home. Considering that women also
earn less money than men, it simply makes good economic sense for women to
learn how to maintain their own homes and cars.
That
is why Karen, along with co-founder Leah Bolden, started See Jane Drill. See
Jane Drill is a website which teaches women how to fix all things mechanical,
from tuning up their own cars, installing electrical outlets, fixing plumbing,
even soldering metal, and all in easy-to-understand layman's terms. Leah is the
resident master craftswoman at See Jane Drill, and she walks women through
every step of every job, explaining things in detail as she goes along.
Visitors to the site have commented that Leah feels like a friendly
handywoman-next-door with her approachable, down-to-earth teaching style.
"I don't have a chocolate chip cookie recipe to share but I can show you
how to use a wet saw to cut floor tile," says Leah. Better days are coming
for women through See Jane Drill. http://www.seejanedrill.com/
SeeJaneDrill.com
is headquartered in Seattle, Washington. It was founded in 2013 by Karen
DeVenaro and Leah Bolden. Our company's mission is to take the mystery out of
all things mechanical, so that people can fix, renew and restore their own
stuff.