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General
Editorial Profile
2014 Media Kit
Frequently Asked Questions
Print
Retail Advertising Rates
National Advertising Rates
Mechanical Details
Copy & Contracts
Publishing Schedule
Circulation & Distribution
Reader Demographics
Web
Web Advertising Rates
Mechanical Details
Copy & Contracts
Online Features
NOTICE: We are currently updating our media kit for 2018 which will have new advertising prices and packages.

Complete advertising packages start at $300 per month. They include advertising in the PDF/ISSUU version of GayCalgary Magazine, on our social media feeds (Facebook, Twitter, Instagram and more), web banners on GayCalgary.com and in our weekly email blasts to over 24,600 digital subscribers.

Our stats have changed a lot since 2014. GayCalgary.com has over 400,000 visitors per month and over 1.41 million unique visitors in 2017! Visitors still spend on average about 20 minutes on the website.

Please contact us directly with any questions at 403-543-6960 or toll free 888-543-6960 or email at sales@gaycalgary.com

GayCalgary Magazine is a proud sponsor of prides in Banff, Calgary, Cardston, Drumheller, Edmonton, Fort McMurray, Jasper, Lethbridge, Medicine Hat, Morley, Okotoks, Red Deer, Taber, Whistler and more! Supporting your local gay media helps us support these Gay Pride organizations and other LGBTQ+ groups through out Alberta.

Web Banner Advertising

Our banner management software gives web advertisers access to professional quality web tools to monitor their banner statistics, including number of impressions and click-throughs. ROI tracking is also available. Banners can be purchased at a flat daily rate, or at a cost per thousand impressions (CPM) according to our banner management software.

Retail Web Advertising Rates

Banner Spot Pixel Size (W x H) Cost Per Day CPM Cost Per Day CPM Cost/Mailout
Weekly Newsletter
Embedded + Print Overlay + Print
Large Horizontal 728 x 90 $11.50 $5.75 $8.00 $80.00 $40.00 $55.50 -
Medium Horizontal 468 x 60 $6.50 $3.25 $4.50 - - - $150.00
Small Horizontal 234 x 60 $3.00 $1.50 $2.25 - - - -
Large Vertical 120 x 600 $10.00 $5.00 $7.75 - - - -
Medium Vertical 120 x 240 $7.50 $3.75 $5.75 - - - -
Small Vertical 120 x 90 $4.00 $2.00 $3.00 - - - -
Large Square 640 x 480 - - - $95.00 $47.50 $65.00 -
Medium Square 336 x 280 $5.50 $2.75 $3.50 $55.00 $27.50 $40.00 $215.00

* Occurs on initial arrival to the site, and every 10 page hits following.

National Web Advertising Rates

Banner Spot Pixel Size (W x H) Cost Per Day CPM Cost Per Day CPM Cost/Mailout
Weekly Newsletter
Embedded + Print Overlay + Print
Large Horizontal 728 x 90 $13.50 $6.75 $9.25 $95.00 $47.50 $65.00 -
Medium Horizontal 468 x 60 $7.50 $3.75 $4.75 - - - $200.00
Small Horizontal 234 x 60 $3.50 $1.75 $2.75 - - - -
Large Vertical 120 x 600 $11.50 $5.75 $9.00 - - - -
Medium Vertical 120 x 240 $9.00 $4.50 $6.75 - - - -
Small Vertical 120 x 90 $4.50 $2.25 $3.50 - - - -
Large Square 640 x 480 - - - $110.00 $55.00 $76.25 -
Medium Square 336 x 280 $6.50 $3.25 $4.25 $65.00 $32.50 $47.00 $250.00

* Occurs on initial arrival to the site, and every 10 page hits following.

Our Website

GayCalgary.com has been the trend setter for community-oriented LGBT web sites since 1998. The web site is updated weekly with news, events, photos, and more. Visitors have access to numerous interactive features (listed below), which keep them coming back to our website, delivering extensive exposure for your web advertising campaign.

Magazine
An electronic version of the latest edition can be freely downloaded in PDF format every month, previewed as an ISSUU.com flipbook or interactive web version. Visitors can search through our archives, dating back to Issue #1 (November 2003)!
Online Articles & Special Features
Every month we post exclusive online content to bring readers back regularly. This includes special articles not seen in the magazine, and bonus content for published articles such as video, audio, and additional images.
Directory
With over 700 listings, ours is the largest directory of gay-friendly Alberta businesses and organizations in existence! Visitors regularly use this resource to find gay-friendly services, and obtain other information.
Events Calendar
GayCalgary.com is also host to the widest reaching LGBT community events calendar for Alberta, with event information for close to 90 organizations. Contact us to have your LGBT-related events listed.
Travel
The GayCalgary.com web site is often the first point of contact for LGBT tourists coming to Alberta. It is the only resource to offer complete and up-to-date LGBT community information for our area.
Photo & Video Gallery
Our new and improved photo & video gallery features tens of thousands of photographs and video from past events, and keeps visitors browsing for hours!
Discussion Forums
Visitors can post their comments on articles, directory listings, etc. - or simply chat with one another.
Prize Draws
We hold weekly online prize draws for product samples, CDs, DVDs, books, and tickets to see concerts and theatre productions.
Membership & Updates
We send weekly updates to an active online following of over 16,000 subscribers! This includes members of GayCalgary.com, Facebook group members and fans, and Twitter followers.

Geographic Distribution of Visitors[5]

Canada
56.7%
United States
22.9%
Other
20.4%

Visitor Statistics

Average Page Views per Day[3]
47,226
Average Visitors per Day[3]
5,516
Total Page Views (2013)[3]
17,237,661
Total PDF Downloads (2013)[3]
897,865
Average Visit Duration[6]
32 min

Other Facts

  • GayCalgary.com has been ranked as the most popular LGBT Publication in Canada since September 2012. It is also in the top 150 websites that Calgarians visit.[6]
  • 81% of surveyed readers stated that they visit our website to read our exclusively online articles.[1]
  • Our Hit to Click (H2C) ratio for banner ads is 5.5 times higher than the national average.[2,4]
  • 74% of surveyed readers stated that they became aware of upcoming events from seeing an ad on our website.[1]

[1] GayCalgary Magazine Reader Survey 2010. [2] MediaMind Global Benchmark Report 2013. [3] 2013 GayCalgary.com Webtrends Reports. [4] 2013 GayCalgary.com Web Banner Reports. [5] Google Analytics Reports for GayCalgary.com. [6] Alexa.com

2136 17th Avenue SW
Calgary, AB  T2T 0G3
Ph: 403-543-6960
Tf: 1-888-543-6960
Fx: 403-703-0685 		Sales Manager: Steve Polyak


Graphics Department: Rob Diaz-Marino
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This page was generated Saturday April 25, 2026 at 10:16AM.