This Saturday at WURST, Canadian craft brewer Steam Whistle Brewing is bringing an authentic Oktoberfest party to Calgary party complete with oom-pah-pah music, clanking steins of delicious Pilsner and bonafide German food. Come trade your boots and cowboy hats for lederhosen and schnitzel to cheers the ultimate beer celebration.
"If the stampede is any indication, Albertans know the importance of tradition and bringing a party to life with friends, ‘dressing the part’ and food - so we knew after our staff trip to Munich for the world famous Oktoberfest, that if we were going to share the true festival experience here - we had to do it right," explains Blair Horner, Steam Whistle Brewing’s Sales Manager for Alberta. "We’re inviting craft beer lovers to come on out, put on their best Oktoberfest costumes, eat delicious German food and join Steam Whistle’s take on this beer celebration."
Join Calgary’s ultimate Oktoberfest party
On October 4th, 2014 get your oom-pah-pah on and join Steam Whistle’s traditional Oktoberfest Party at WURST (2437 4 St SW, Calgary) at 8 p.m. Munich is known for its famous beer halls, boisterous crowds, and camaraderie and Calgary’s own WURST succeeds in bringing that atmosphere to the West. Get ready to stomp your feet to traditional German music and enjoy a party that will hold you over until Stampede. Tickets are $15 in advance (www.gettickets.ca) or $20 at the door and includes food and admission. Each ticket comes with a souvenir litre ceramic stein to cheer this renowned beer festival and its first beer fill on us. Come dressed in costume and our staff will too! Purchase tickets at https://secure1.gettickets.ca/Redeem/Regular/SelectTickets.aspx?id=145a1f6e-36a5-4277-a678-e9051841c7a7&locale=en-CA.
Oktoberfest at a pub near you
Order a liter stein of Steam Whistle Pilsner and KEEP THE STEIN! Bars across Alberta are joining the celebration by offering the Steam Whistle Oktoberfest ceramic steins from September 20th through October, while quantities last. Some bars are featuring a "Stein Re-fill" option. Ask your server for details. The record in Munich for liter steins carried at once was 19 by Bavarian waitress Anita Schwarz - Five in each hand and nine on top. Time to start practicing!
Don’t forget to share your #SteinSelfies to enter to win weekly prizes. Simply take a pic and share it via Twitter, Instagram or Facebook using the hashtag #SteinSelfie. Full contest details at www.steamwhistle.ca/oktoberfest.
Full listings of locations COMING SOON!
Get Oktoberfestive with Steam Whistle’s tips
Oktoberfest wouldn’t be complete without costumes and food! Get in the spirit by dressing the part. The "Dirndl" is the name of the traditional dress worn by Bavarian women consisting of a bodice, blouse and full skirt. If you’re looking to meet a young ‘fraulein’, pay attention to the knot in her apron: A knot on the left means she’s single, on the right means she’s taken and in the back means she’s widowed. The traditional attire for men is known as the "Lederhosen" and includes a dress shirt, suede shorts with suspenders (lederhosen), wool socks and leather shoes. Check out our 7 dress to impress tips here.
Each year in Munich,Germany festival goers consume over 7million liters of beer, 500,000 roast chickens, 240,000 sausages, 70,000 pork knuckles, and a gazillion doughy pretzels! In honour of these customary foods, Steam Whistle has Oktoberfest inspired recipes for Schnitzel and potato salad.
For full details on all our Oktoberfest celebrations, visit www.steamwhistle.ca/Oktoberfest.
About Oktoberfest
Oktoberfest in Munich, Germany originated in 1810 as 16 days of festivities to commemorate the marriage of Bavaria’s King Ludwig to his bride Queen Therese. Now 200 years later it is the world’s largest fair, hosting more than 5 million people each year all there to celebrate beer. Travellers from the across the globe mingle with native Bavarians, young and old, dressed in traditional dirndl and lederhosen, parading through Munich en-route to the festival grounds. With the 12 gun salute and an official tapping of the first keg by the Mayor, Oktoberfest is open, and so begins the most incredible festival on earth. Oktoberfest runs from September 20th to October 5th in Munich this year.
About Steam Whistle
Steam Whistle, an independent brewery housed in Toronto’s historic John St. Roundhouse, has a passionate focus of making just one beer of exceptional quality that Canadians can be proud of. A 2012 Gold Medal winner at the Canadian Brewing Awards, their refreshing Pilsner is crafted with traditional European brewing methods and only four, natural (GMO-free) ingredients under the watchful eye of their Czech Brewmaster. Steam Whistle Pilsner is packaged in signature green glass bottles, cans and draught, and is shipped fresh across Ontario, Manitoba, Alberta and BC to Beer and Liquor Stores as well as licensed bars & restaurants. Highly awarded for its premium beer, its business success, community support and environmental practices, Steam Whistle Pilsner is now one of the top selling craft beer brands in Canada.
