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Whiter Pearly Whites

Product Review by Rob Diaz-Marino (From GayCalgary® Magazine, November 2007, page 35)
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Some are born with it and some try to fake that je ne sais quoi that makes everyone stop and stare. But what is that elusive “IT” factor? Some may attribute it to the flash of a confident smile.

That is why Scope, Crest, and Oral-B have partnered up to release the “Whitening Solutions” trio of products that help prevent those stains, make your teeth whiter, and keep your mouth healthy. Forget the inconvenience of whitening kits because you can fit these new products seamlessly into your daily routine just by brushing and rinsing! My partner Steve and I tried them out; Steve used them throughout the month, while I tried them single-use.

“White teeth and fresh breath make a great smile and a great smile is truly the embodiment of confidence,” says David Grisim, P&G Canada Oral Care Category Brand Manager. “With the introduction of these three new products, we’re offering consumers the confidence that comes from knowing they can look and feel their best.”

The first tool in your arsenal is the Oral-B Vitality ProWhite – an electric toothbrush that cleans and naturally whitens better than a manual toothbrush by removing more plaque and surface stains. Surrounded by bristles, the brush head contains a centered polishing cup much like the ones used by dental hygienists to give you a superior clean. The toothbrush comes with a conveniently compact recharging stand, though the detachable toothbrush heads still fit on our older generation Oral-B unit without problems.

Use it in combination with Crest Extra White Plus Scope, a toothpaste that whitens as well as protects against cavities and helps prevent tartar formation – all of which diminish the natural luster in your smile. Steve described a completely different feeling in his mouth after brushing, that his teeth continued to feel clean even hours afterward. I tried it myself before going to bed and was amazed that the sensation of morning “furry teeth” was completely gone; they still felt smooth!

After brushing, rinse with Scope White mouthwash. The new formula deodorizes the mouth and kills millions of bad breath causing bacteria. It also contains an enamel-safe whitener that breaks down stain molecules to whiten teeth by removing surface stains. This product has been incorporated into the aforementioned toothpaste to keep your breath fresh after brushing, however the full effect only comes with the mouthwash itself. We followed the recommendation of gargling for 1 minute, which was a little intense but the Mint Splash flavour was pleasant. Different from other mouthwashes, this one tends to foam up, which can feel a little odd at first – but it does for your mouth what the toothpaste does for your teeth. You will notice fresher breath even after eating and sleeping.

Steve, a former coffee drinker, substituted the products for his regular toothbrush, toothpaste and mouthwash for the period of a month. By the end, we were definitely seeing an improvement in the color of his teeth. One has to understand that the results from daily treatments are gradual, but have the advantage of combating new staining before it happens. What you eat and drink in a day puts your teeth one step back, but these products will put you another three steps forward.

In conclusion, the Whitening Solutions trio offers fresh new oral care solutions for a dazzling smile, providing whiter teeth, fresher breath and the head-turning confidence.

(GC)

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