On Whyte Avenue, there is a boutique underwear store called The Briefing Room, which has won several awards for being the best men’s clothing store in Edmonton by the readers of a local Edmonton magazine. It is very easy to see why they won those awards when you first walk in.

The Briefing Room does not only have a broad choice of underwear and swimwear for men, but socks, sleep wear, and jocks. They also carry high end grooming products for men like razors, shaving brushes, soaps, oils, creams, moustache waxes and balms. Even though it is a men’s clothing store, women do shop there too.

They are not an adult store, so don’t expect them to carry sex toys or adult products, but they do carry harnesses, jocks, and wrestling singlets along with some gay pride products. The Briefing Room has also become the destination in Edmonton to buy tickets for several local gay events, so it becomes the one stop shop to get your tickets and wardrobe for those events.

Their front entrance is shared by Cally’s Teas, where you can buy tea pots and cups, or assorted flavors of teas. You can also sit down and enjoy a cup while snacking on finger sandwiches or sweets. Both businesses complement one another since I did see several guys who would buy product from the Briefing Room head into Cally’s Teas to have afternoon teas and chat.

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Contributor Steve Polyak |

Locale Edmonton |

Topic Business Review | Travel |

Photo Gallery Edmonton | Travel |