It’s here again. The Calgary Stampede hits Calgary July 9h to 18th, and Edmonton’s Capital Ex hits Edmonton July 23rd to August 1st. Love ‘em or hate ‘em, both events have become a part of our province’s unique culture.

What has changed is how these events are marketed. The Calgary Stampede has made ample use of Twitter and Facebook for things like meet and greet concert packages, announcements, and even promoted a free concert at Flames Central with Doc Walker and Default to announce the 2010 Coke Stage lineup through social media. Capital Ex also has been active on these sites with a brand new website and using twitter and Facebook to share what is new and exciting with fairgoers.

For me personally, a highlight is the music. On my personal docket for Stampede are Bon Jovi, Theory of a Deadman, The Barenaked Ladies and Three Days Grace. Others may take in the likes of Martina McBride, Stereos, or OK Go.  Capital Ex also has a lot of Canadian content, featuring Sloan, April Wine, Metric and Hedley among others. Canadian content is important, said Capital Ex’s Sandra Pysklywyc.

“We are a Canadian exhibition and we showcase and present a spectrum of local, regional and national programming. In our minds, Canadian musicians are tops and we want to celebrate that. We offer our guests an opportunity to see artists in a festival environment at the peak of summer and for Canadian artist it is a unique opportunity to interact with their fans.”

In addition to music, there are of course rides and games on the midway, family events, pancake breakfasts.  The President’s Choice SuperDogs will be at the CapitalEx this year.

The best way to enjoy the Stampede or CapitalEx is by planning. Visit the website to decide what interests you and plan appropriately for the weather. There are lots of places to cool down, or heat up, and enjoy.