Teamm8 pays tribute to the 2012 Olympic games
with it’s new Nations collection of swim and underwear. Produced in striking colors that match
the flags of some of the leading countries going for gold – including Canada, Australia
and Great Britain – Nations takes the spirit of the summer games into the locker
and bedrooms of everyday champions.
first introduced Nations in 2008 as an underwear to celebrate the Olympic games
in Beijing," explains Michal Nicolas, teamm8’s founder and head designer. "For 2012, we’ve added swimwear. The entire range has become a staple of our
brand and is now an important part of our story."
story began in the living room of Nicolas’
home where with a simple website and two styles of underwear, he launched one
of the fastest growing athletic wear collections on the market today. In
addition to undies, teamm8 competes in swim, tees and fitness wear. They consistently come out on top by simply putting
"play" back in the game. Michael Nicolas
GC: Most men call the brand "Team 8",
but isn’t the correct pronunciation Team Mate?
MN: A lot of
people get confused but the name is in fact ‘team mate’, as in a fellow member
of a team. In Australia, mate is the iconic word used to describe a male buddy
or a friend. Everybody here uses it,
even when addressing people they just met. I abbreviated it to ‘m8’. To me, the name embodied everything about the
brand: Australian, the sporting values, the masculinity and the unity.
GC: What is the ideology of the brand?
MN: We are
for everyday champions; for active achievers who tackle life head on. I always say, ‘at teamm8, you are the star player
and we are your support team’.
GC: Is it true you started from your
MN: I did! I
launched with a website and two styles of underwear, that’s it. That was in
2008 and back then I operated and managed every facet singlehandedly. The brand grew almost instantaneously and over
the next few years, I introduced more underwear styles and then a basic swim
GC: Now you have sweats and tees too.
MN: I was hesitant
to go into sportswear because I thought it was an overcrowded market but I was
floored by the reaction of our first athletic wear collection. We learned guys
wanted stylish fitness wear that didn’t make them look like they were going to
a club or running a marathon.
GC: What separates teamm8 from
MN: Quality and
style. Our athletic wear is great for the
gym, a lunch date, or for just hanging around in all day.
GC: Is there an advantage to being a
brands enjoy the luxury of dancing to the beat of their own drum. Decisions are
made and acted on quickly. We’re not
dragged down by corporate influences and strategies.
GC: How would describe the 2012
MN: Our best
yet. This collection remains true to our core design values yet with a little
more fun and excitement, especially in the athletic and swimwear.
GC: The athletic collection
has a slimmer cut than most gear out there.
A slimmer cut is more flattering on most guys. Don’t get me wrong, I’m not a
fan of skin tight fits. There are very
few guys who can or should wear them. But
at the same time, I don’t think drowning in your clothes is flattering either.
GC: What has been the response to teamm8’s Super Low Rise
MN: They’re one of
our best sellers. They are so low!
GC: Many of teamm8’s briefs tend to be low.
MN: We do keep a
low rise to all our briefs, but they’re not all so ridiculously low. Comfort is
our number one design rule and if the rise is too low, we find the brief is not
comfortable to wear all day. But with
the success of the Super Low Rise collection, there’s no denying some guys like
GC: What are some of the other best sellers?
MN: We introduced the
Star Player brief in 2009 and it was an instant hit. We couldn’t keep up with
demand! We had football players battling
for it. This season, the pink Star
Player brief is our best seller.
GC: Does teamm8 thrive on
MN: We take
big risks at teamm8, but that was how I founded the label, taking a huge risk.
That and extremely hard work and dedication. But I believe you achieve nothing
without playing life that way, and that’s exactly how we approach everything
here at teamm8. You work hard, you enjoy the benefits.
Teamm8 Nations collection is available athttp://www.LAJock.com